Print Design • Digital Design • Email marketing • Fundraising
As a small nonprofit, Big Red’s Ranch relies on the generosity of its donors, whose contributions help build the foundation that allows our programs to thrive. Thats why we call them Big Red Founders. Each Founder is celebrated as an essential part of the ranch’s story, and this project aimed to create meaningful, personal ways to thank them for their impact. I developed a complete donor-recognition package including print, digital, and email materials. The campaign combined heartfelt storytelling, bright brand visuals, and tangible keepsakes to make every donor feel seen, valued, and connected to the ranch’s mission.
Each January, Big Red’s Ranch sends a special thank-you package to every donor. I designed a brochure and personalized letter to accompany a commemorative enamel pin, highlighting the stories, smiles, and milestones their support made possible.
The Big Red Founder Pin symbolizes each donor’s unique contribution. The animated version cycles through multiple design variations, representing how every Founder's contribution is distinct and meaningful. The physical pin was packaged with a personalized message reading “You are a Big Red Founder. This ranch would not exist without you.” The goal was to make donors feel personally recognized and emotionally connected to the brand.
Alongside the print materials, I designed a digital thank-you email that echoed the same visuals and messaging as the physical package. The layout featured photos, and personal stories from camp families, creating a consistent cross-channel experience.
The Big Red Founders campaign successfully strengthened donor relationships by turning appreciation into an experience. Through thoughtful design and storytelling, each element celebrated the community of people who make Big Red’s mission possible.
