Rediscover is a nonprofit focused on expanding creativity for children while using upcycled materials. For my rebranding of this organization, my vision was to create a brand identity that was both vibrant and energetic, reflecting the organization's goal of using upcycled materials to foster creativity in children. The new brand identity is rooted in bold, eye-catching colors, and features playful shapes that evoke a sense of motion and excitement. The typography is friendly and approachable, making it easy for children and parents alike to engage with the brand. Through this rebrand, I aimed to establish Rediscover as a fun and inclusive nonprofit that prioritizes sustainability and thinking “outside the box.”