My rebranding strategy shifted the focus to FAB, amping up the brand's core mission and messaging to engage consumers with bolder and more memorable branding. This approach also aligned well with the existing slogan, "Feel FAB in your skin." As a brand specializing in sensitive skin and various dermatological conditions, my campaign emphasized inclusivity and acceptance of all skin types and conditions, while promoting authenticity and boldness. The key takeaway was to embrace and feel confident in your natural skin, break the taboo surrounding skin conditions, and celebrate individuality.