Bonton Farms is a nonprofit dedicated to addressing the needs of a community long hindered by racial injustice and systemic oppression. In our rebrand, I sought to capture the essence of their mission by creating an organic, textured logo system that targeted each community need they focus their efforts on. The seven roots of the logo system represent the seven human essentials that Bonton Farms focuses on, with the plant in the center symbolizing the growth and flourishing that results from nurturing the community. The house covering the plant represents the shelter and support that Bonton Farms provides in the face of ongoing hardship and inequity. By creating a visual identity that aligned with their core values, my goal was to help Bonton Farms build greater awareness and support for their vital work.