packaging design     •     2021

Pete & Gerry’s organic eggs is a brand of cruelty free certified humane farm fresh eggs. The goal was to reinvent the original packaging and brand into something more warm, inviting, and fun overall. With bright colors, unique shapes, and the deconstructed imagery of chickens frolicking in fields the new packaging and logo serves to be a more approachable product that stands out on the shelf to consumers.

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